our story

CONSCIOUS • REASSURED • LUXURIOUS

Baed Natural is a small, artisanal brand based in the beautiful city of Bath, dedicated to crafting luxurious body care and mood-lifting home fragrances. Inspired by a love for beautiful scents and a deep care for both body and planet, everything I create is guided by a mindful, responsible approach.

The idea for Baed Natural was born in 2021, sparked by a personal decision to reduce the amount of single use plastic in my life. That journey led me to soap-making and from the first bar, I was hooked. I knew I wanted to build something meaningful, something I could truly be proud of. The name Baed comes from the Old English word 'to bathe', a nod both to my products and the historic city I’m lucky enough to call home.

Baed Natural is a brand with a conscience. I believe indulgence shouldn’t come at a cost to the planet. That’s why each product is made with a carefully curated list of natural ingredients – no synthetics, no unnecessary extras - just what your skin and senses truly need. Everything is hand-poured in small batches and thoughtfully packaged to reduce waste.

Each scent is blended using essential oils to capture a mood or moment inspired by Bath itself – unique, elegant, and rooted in nature. Using only the highest quality ingredients, I ensure every product not only looks and smells beautiful but works brilliantly too.

I hope you enjoy using Baed Natural products as much as I love creating them.

Helen